Some argue that such a thing as ‘Effective Advertising’ doesn’t even exist. Small business owners across middle Tennessee are struggling and seeking to find new ways to drive more customers into their business with out spending more money.  It is time to open up to the future, do more with your advertising budget and get advertising results you can track, optimize and improve.

Traditional Advertising Method Downfalls

Advertising such as phone books, newspapers and magazines aren’t working well anymore and are outdated to the point of extinction. How many times have you looked in the phone book lately? TV, radio and billboard advertising have always been expensive; however they do produce exposure to a very large market close to home.

Problem with these forms of local advertising is you have no idea how effective they are. All you get are “statistics” provided by the companies that do the advertising. They can not tell you how many people found your business much less who spent money with you.

Business owners need advertising that gives the ability to control who sees ads, when they see them and allows them to precisely track how many customers are received from the advertising budget. There is a solution right at your finger tips for more effective advertising!

Google Search Engine Marketing

Often time’s companies overlook the internet for an advertising means because they do not understand how the marketing process works. Some simply find it to complicated or lack the knowledge to attempt it. Implementing a targeted pay-per-click (PPC) campaign on the Google Adwords Platform is by far one of the most affordable means of advertising.

You control ad placement, click price, advertising budget, demographic, geography, age range, and times of day to run your ads. The list goes on and on but the point is this; your business could be advertising to only people who need your help and doing it at the exact moment they need it, while tracking results and improving your advertising every month.

Not convinced?

People who use the internet to find local business is growing at a staggering rate; Thirty-Four percent last year alone. Reports also show that local search on mobile devices grew over Fifty percent from 2008-2009. Now that’s pretty good and all but here is the Jackpot. The Google Search Engine reaches 80% of the world’s population of internet users Every Day! You can no longer ignore the fact that when people want something they choose to find it online from their computer or phone.

Using Internet Advertising is an effective way to promote your local business

to targeted customers, exactly when they are looking for your business,

from anywhere in the world at any time of the day!

For more information about starting your first website or for help increasing your exposure with Google Pay-Per-Click advertising contact us now for details.

Isn’t that what we all want… to increase the revenue of our business? Most business owners are hungry for results from there business marketing and advertising.

If you haven’t realized already that the internet is the place to be, then now is the time to do your homework. Hiring an experienced online marketing consultant is a very smart first step to learning how to implement your business marketing online.

Most Business Owners Have These Dilemmas

1. Stuck in a rut with traditional and often outdated marketing and advertising methods and are unsure on what direction they must take to transition their marketing onto the internet.

2. Understands that the time for internet marketing in now if they are to continue growing. Giving it a go on their own has left them lost, not producing results and watching their advertising budget disappear with little or nor return. They want professional assistance on how to approach it or how to implement strategic business marketing online.

3. Have learned by now that there online advertising and marketing is working well but they are ready to take it to the next level. They are committed to an online marketing strategy and looking for professional help to manage and grow their business revenue online.

So How Can An Online Marketing Consultant Help Your Business?

That seems to be the burning question considering that experienced online marketing consultants can charge upward to 1000 dollars a day for their services depending on how complex and spread out your business is. Small Businesses looking for local traffic more often than not will get quality service and expert advice for much less.

An experienced online marketing consultant will provide a conclusive Marketing Diagnostic of your business, allowing you to better understand what actions and processes are needed to increase revenue and profits.

Strategic marketing plans come down to looking at what your company offers in relation to when and how the market wants it presented. In order to set the foundation of a strategic business marketing plan in place, you need a marketing diagnostic.

It summarizes what your company’s marketing is trying to accomplish and the methods of doing so, but not the specific actions to get there. The online consultant has given you direction, and now it is up to you to put a tactical plan in place.

So no matter how big or how small of a company you own, we all understand that with out proper marketing and advertising our businesses will not retain the customers we need to say in business. You are spending money each and every month promoting your business. Wouldn’t it be nice to spend that money more wisely by understanding the overall scope of things?

The Point is this…

Before you grab the internet marketing bull by the horns and start spending money all over the map attempting to find something that works, hire an online consultant to point you in the right direction. This one time investment will save you valuable time and money.

• Get a Marketing Diagnostic to learn where your business stands and learn how you can improve your marketing by harnessing the power of the internet.

• Take your new found knowledge and build a strategic marking plan that lays out in detail how to implement these avenues of online marketing.

• Judge the complexity of the job at hand and decide whether to go it alone or hire a professional consultant to manage your businesses marketing.

Most cases prove that online marketing consultation is likely a better investment than going at it alone in the jungles of the internet super highway. With out a decisive plan of attach and some sound advice, you will more than likely fall prey and run the risk of putting your company in jeopardy.

Get started with online marketing as soon as possible and gain ground on your competitors. Get a marketing diagnostic review quote today and you will be well on your way to capturing the potential and power of the internet for increasing business revenue.

Know someone who owns a business? Share this with them on Facebook or Twitter. They and I will appreciate you taking a moment to help. Much Appreciated!

Every do much rabbit hunting? No worries, this is not and long winded story about one of my adventures and no one gets shot.

People hop around the internet bouncing off websites all day long. Ever wonder how you get them to stop hopping once they land on your page? An opt-in form is one way. Here is how it works…

So, you have traffic coming to your site through pay per click, social media, or article directories and so on. Now what do you do with these visitors and more importantly how do you make money from them.

One Way is Through an Email Opt-In Form.

This type of marketing is tricky and takes some hard work on your part; however it provides you will a means to keep people in front of your information, products or services. In essence, it builds a client base that you can communicate to!

Why…?

When a person visits your website they are looking for information on how to solve a problem in there life. And, they are looking for someone that is ‘going’ to help them solve that problem.

Some visitors will like what you have to offer but may not be ready to buy your product or service. People that are not ready to buy simply wont contact you. At most they are going to loose your site in the thousands of bookmarks they never use. If you get them to “opt-in” to your email list then you have permission to contact them by email.

The more customers you keep in your sales funnel, the more people you are marketing to with latest sales specials, once in a lifetime opportunities, or recommended affiliates?

“It is how you stay in front of your customers and build a relationship with them over the internet”

How does it work…?

An opt-in list allows you to provide newsletters, free tips, helpful information or even a free product to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry your represent via an e-mail.

Not all opt-ins will read your emails, some will just want the free goods, and then they send you to the trash or simply delete the account.

However, your true customers, the ones who are serious about what you have to offer will be tickled to receive your email updates. Get them to read your emails with catchy headlines, then give them short, concise sales copy and interest them enough to visit your website again and purchase from you.

Have a lot of people to market to every week and your percentages of making sales goes through the roof.

How to make it happen?

• Have an offer

An offer is something useful and valuable to your customer that they are willing to trade there name and email address for. Monthly newsletter, free sales tips, latest techniques or free e-book.

If you do not create valuable content to distribute you can simply make a product or purchase a product to give away if the person opts-in to your email list.

• Sign For For an Autoresponder Service

Your next step is to sign up for an autoresponder service to manage your email marketing. Good email marketing service providers will teach you what email marketing is, how it works and give you step by step tutorials to get you up and started quickly.

Hands down Aweber Communications is by far the easiest to use, with the most training and they offer awesome pre-designed opt-in forms. Cost you Less than 20 bucks a month.

Once you have signed up, simply follow the steps provided to set up your preferences. Once you have this finished it is time to design your opt-in form with layout, title, content, and disclaimer information. Copy the html code and embed it on your website.

You now have a great offer and are gathering customers to market your products and services to when ever you want.

So here it is again:

• Offer Valuable content in return for customers name and email
• Stay in front of  customers using e-mail giving them reasons to return to your site
• Update everyone on your list with this month’s sales special or latest product launch all from one place, Automatically!
• Set up your autoresponder emails and market to your customers everyday and never lift a finger.

That’s simply enough, right? Ask questions below in the comments box or share this with a friend. Until next time!

Brian McDaniel | Carbon Copy Consulting

“Trusted Resource for Free Online Marketing Education”

P.S. Aweber Communications will explain things more in depth for those of you who are ready to monetize more website traffic. Visit their site now and learn more on how email marketing can work for your business.

P.P.S. Want to learn more? Never miss any of the tips, training or strategies we share with you about marketing your business on the internet. Put your first name and primary email in the boxes below and click submit. It’s that easy.