Facebook advertising is relatively inexpensive and can bring a flood of traffic to your website. It is a great way to announce to everyone in Cookeville, TN and surrounding areas about the big sale, holiday promotion or new product launch of your business. You can also create a brand for your business, keep customers informed and increase credibility in the areas you service. One of the best reasons to start your online advertising here is to learn your target market and who your customers truly are. Take these results and apply them to other online advertising platforms to create more business and increase your profits.
Advertising on facebook for you local business is easy and cost effective. Learn How and Why to get started with facebook advertising.
- What Makes Advertising on Facebook Beneficial for Local Businesses?
For starters it targets your local area, market and customer. Example; Do you sell a product that only women buy? Do you offer services that only apply to people in a certain age group? You can target a campaign to only show your advertising to a specified age group, marital status, sex, location and even education level if you wish. You might want to target everyone in a certain state or city. The gist of it all is this; place your ads in front of a targeted audience and boost your website traffic overnight. This will get your business name into the public eye, bring new targeted customers to your website and give you a better return on investment compared to offline media.
- How to Set Up Facebook Advertising?
All you need to do is go to the Facebook/Advertising page and follow the instructions given. You will set up a payment method and create your ad. In this section you filter your results and target your primary customers. Once you have designed your ad and set up targeting you can see how many people will potentially see your ad. You may want to broaden your exposure a bit or leave it highly targeted. Last thing you do is set up your campaign and bid. Give the campaign a name and set a daily budget. You will also be given a choice of CPM (cost per impression) and CPC (cost per click). Check the CPC option. Estimated bid price is provided and you should bid within the range given or possibly a tad bit higher. When facebook approves your ad you will officially be advertising your small business online.
- Tips and Tricks for Best Results
A few things to keep in mind are daily budget, bid price, tracking and testing. Start out slow by running your ad a few days with about a $10-$15 a day budgets. Make sure you are bidding enough money per click to get your ad shown to as many people as possible. Track these results. If the ad does good and you like it, up the daily budget and keep it running. However most of us will get it wrong the first time. Test another ad, target a different market and continue to test your campaigns until you find something that works. My recommendation is to run facebook ads for only a few days at a time. Then change it up a bit with a different picture or reword your ad text and see how it works compared to your last ad. Pick a winner and try again.
More information on PPC advertising.
