Every do much rabbit hunting? No worries, this is not and long winded story about one of my adventures and no one gets shot.
People hop around the internet bouncing off websites all day long. Ever wonder how you get them to stop hopping once they land on your page? An opt-in form is one way. Here is how it works…
So, you have traffic coming to your site through pay per click, social media, or article directories and so on. Now what do you do with these visitors and more importantly how do you make money from them.
One Way is Through an Email Opt-In Form.
This type of marketing is tricky and takes some hard work on your part; however it provides you will a means to keep people in front of your information, products or services. In essence, it builds a client base that you can communicate to!
Why…?
When a person visits your website they are looking for information on how to solve a problem in there life. And, they are looking for someone that is ‘going’ to help them solve that problem.
Some visitors will like what you have to offer but may not be ready to buy your product or service. People that are not ready to buy simply wont contact you. At most they are going to loose your site in the thousands of bookmarks they never use. If you get them to “opt-in” to your email list then you have permission to contact them by email.
The more customers you keep in your sales funnel, the more people you are marketing to with latest sales specials, once in a lifetime opportunities, or recommended affiliates?
“It is how you stay in front of your customers and build a relationship with them over the internet”
How does it work…?
An opt-in list allows you to provide newsletters, free tips, helpful information or even a free product to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry your represent via an e-mail.
Not all opt-ins will read your emails, some will just want the free goods, and then they send you to the trash or simply delete the account.
However, your true customers, the ones who are serious about what you have to offer will be tickled to receive your email updates. Get them to read your emails with catchy headlines, then give them short, concise sales copy and interest them enough to visit your website again and purchase from you.
Have a lot of people to market to every week and your percentages of making sales goes through the roof.
How to make it happen?
- Have an offer
An offer is something useful and valuable to your customer that they are willing to trade there name and email address for. Monthly newsletter, free sales tips, latest techniques or free e-book.
If you do not create valuable content to distribute you can simply make a product or purchase a product to give away if the person opts-in to your email list.
- Sign For For an Autoresponder Service
Your next step is to sign up for an autoresponder service to manage your email marketing. Good email marketing service providers will teach you what email marketing is, how it works and give you step by step tutorials to get you up and started quickly.
Hands down Aweber Communications is by far the easiest to use, with the most training and they offer awesome pre-designed opt-in forms. Cost you Less than 20 bucks a month.
Once you have signed up, simply follow the steps provided to set up your preferences. Once you have this finished it is time to design your opt-in form with layout, title, content, and disclaimer information. Copy the html code and embed it on your website.
You now have a great offer and are gathering customers to market your products and services to when ever you want.
So here it is again:
- Offer Valuable content in return for customers name and email
- Stay in front of customers using e-mail giving them reasons to return to your site
- Update everyone on your list with this month’s sales special or latest product launch all from one place, Automatically!
- Set up your autoresponder emails and market to your customers everyday and never lift a finger.
That’s simply enough, right? Ask questions below in the comments box or share this with a friend. Until next time!
Brian McDaniel | Carbon Copy Consulting
“Trusted Resource for Free Online Marketing Education”
P.S. Aweber Communications will explain things more in depth for those of you who are ready to monetize more website traffic. Visit their site now and learn more on how email marketing can work for your business.
P.P.S. Want to learn more? Never miss any of the tips, training or strategies we share with you about marketing your business on the internet. Put your first name and primary email in the boxes below and click submit. It’s that easy.
