Billboard advertising can work great for most people depending on the business plan and customer. However, if your like me and would rather reach qualified customers in multiple locations and drive qualified track-able customers to your business then this post is for you.
I am going to compare billboard outdoor advertising and pay-per-click search engine marketing (PPC Advertising). When we are through you will have a better understanding of both and will be able to make an educated decision about how to best spend your advertising dollars.
Cost Per Month Comparison
Outdoor Advertising – Average cost in and around Middle & East Tennessee is approximately $750 a month. Packages typically range in price from $400- $4000 per month and sometimes do not include setup fees. This is not so much of a problem today with new digital technology. Average investment for 3 months of billboard advertising is $2250.00 / Yearly Cost – $9000
Pay Per Click Advertising – Set up ranges in price from $499-$2400 with an average cost of $975. Estimated monthly management and cost per click cost is around $600 per month there after. Total investment for 3 months of PPC advertising equals $2775.00 / Yearly Cost – $8175
The figures above were pulled from advertiser’s websites. Prices will vary per city and per campaign. Depending on who you know, you may get a discount for each. Bottom line, the cost of advertising will be about the same
Effective Reach of Advertising
Billboards will share your message with literally thousands of people per day and your ad(s) are always showing. Billboards are great for targeting customers who travel through, live and work in a chosen town or on a particular highway. Pay-Per-Click is a great way to reach millions of online customers looking for precisely what you offer. PPC is great for targeting customers where they live and on what they use the most for information; their cell phone and computer.
- Pros
Outdoor Advertising – Always on, thousands of impressions everyday and targets specific road or interstate you do business on. With new digital boards you have the capability of changing ads on a daily basis for specific promotions or a wide variety of products or services. Outdoor advertising is also an excellent choice for branding your business name in the community. You can commit your advertising efforts short term or long term.
Pay Per Click Advertising - You control the time, days and locations your Ads appear. Leave it on all the time or run it only on the weekend. Run it only in Nashville or in every household and on every smart phone in Tennessee. Write as many ads as you want to promote any product or service. Advertise to customers at the precise time they are looking to buy what you have to offer. Although you can run PPC for a short time it is best suited for businesses that have long term goals and commitment. Last but certainly not least, you can accurately track conversions and return on investment with PPC Advertising.
- Cons
Outdoor Advertising – Small area of focus and no way to accurately track results or ROI.
Pay Per Click Advertising – Takes proper management for best results and requires an optimized website.
Both of these advertising methods are effective for promoting your small business. Which one is best suited for your business?
Learn more about pay per click advertising
Help make this a better article by leaving your experience and/or opinion below. Much appreciated!
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