“Test the Waters” PPC Management Package
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Services Rendered:
- Set Up Account
- Keyword Research
- Negative Keyword Research
- 1000 keyword Maximum
- 3 Campaigns Maximum
- 20 Ad Group Maximum
- 2 Ads Per Ad Group Maximum
- Geo-Targeting
- Landing Page Consultation (1)
- Monthly Reports
- Weekly Optimization
- Email Support
- First Month Maintenance Included
- Minimum $250 Per Month Ad Spend Budget*
$1195 one time set up fee / $295mo thereafter for optimization and management
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Details:
Set Up PPC Account – Set up your pay per click account for any search engine of your choice. All though we can manage accounts on all search engines we recommend Google Adwords. We then add payment information, keywords, keyword bids, ad groups, ads, geo-targeting, monthly budget, daily ad spent, website analytics and reporting preferences.
Keyword Research – Searching for keywords that are relevant to your business or keywords people type into the search engine looking for your product or service. We then narrow down these keywords into targeted groups (Ad Groups) giving us the best data for optimizing your website, landing page and most importantly your Pay Per Click Advertising campaign.
Negative Keywords – We also install negative keywords to prevent a search term that does not describe your business from displaying your ad. For example: Let’s say you sell ink pens. We would use the term “dog” as a negative keyword to prevent people looking for “Dog Pens” from seeing your ad. After all, you want customers looking for a writing instrument not dog containment.
1000 keyword Maximum – Maximum amount of keywords to be loaded into campaigns.
3 Campaign Maximum – Maximum amount of campaigns we will maintain.
20 Ad Group Maximum – Maximum amount of targeted keyword groups we will maintain.
2 Ads Per Ad Group Maximum – Maximum number of text ad’s per ad group or the number of different ad’s that will be showing up on paid search. 3 ad groups x 2 ad’s per group = 6 ad’s for pay per click campaign.
Geo-Targeting – We can keep your ads in front of targeted customers or people who are looking for your service. Local businesses can target many locations or strictly a city of choice.
Landing Page Consultation (1) – Free analysis and report on your “landing page” or the page on your website someone comes to when they “click” on your pay per click ad. Report will tell you what needs to be added, changed or updated to convert well with pay per click advertising.
Monthly Reports – Keyword and Search Query reports sent straight to your inbox every month. This will tell you what keywords are bringing your website traffic and what customers actually typed into the search bar to find you. Data gives insight for website optimization and pay per click optimization.
Weekly Optimization – Rework campaign to work more efficiently. Eliminate what is not making money and build upon what is.
Email Support – Once you have chosen a package we begin to learn more about you and your business. You are going to have questions and concerns. Feel free to email us anytime and someone will get back to you ASAP. You may also receive email requests or updates from us through out the process of building your PPC campaign.
First Month Maintenance Included – First month maintenance and optimization of your campaign is included in your package price. At the end of 30 days, you will be invoiced monthly.
Minimum $250 Per Month Ad Spend Budget* – This is the minimum budget required to run campaign effectively, compile data and optimize for best results. You may set this budget higher for more visitors. This may or may not be what you will spend every month on actual pay-per-click.
For Example: You have a monthly budget of $250. So we set your campaign up to stop showing ads should your monthly budget be met. However, you may be receiving clicks at $1.00 per click and get 35 clicks for the month. Therefore you only spent $35 dollars of your ad spend budget.
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All Packages, Services and Custom Quotes Come with Free Initial Consultation.
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