It is no surprise that many of you are disappointed in the results of your website. The time, energy and money you’ve poured into this project have failed to provide the results you had hoped for. Could be you had it working and all of a sudden the traffic stopped and you are unable to find the cause.
When I first set out to make a website on my own was back in 2004. After failing miserably, I decided to have a professional create a website for me. It took some time and quite a bit of money but it looked awesome. I was set up now looking forward to endless numbers of fresh clients coming in from the internet. Wrong!
Having a website doesn’t mean “squat” unless people are visiting it, finding relevant content to what they searched for and at some point buying your goods and services!
Here are three things you must do to make a website investment pan out for you and your business.
- Drive Traffic
People must view your site and the only way for them to know about it is to promote it. Much the same as traditional off line advertising and marketing works for bringing potential customers to your store front location, online marketing does the same for your website.
- Have Relevant Content
When a client visits your website make sure when they get there they find what they are looking for. Example; Lets say you own a hardware store and someone searches online for sixteen foot 2 x 4’s. If you have marketed your website properly they will find your site. When they click to view your site they need to be taken to the page where you sell 2 x 4’s. If they land on your home page explaining your business chances are they will leave.
- Make It Easy
Make it easy for your customer to go ahead and purchase your products right there on the site. If you are in the service industry make sure your contact information in readily available so you can be contacted to answer questions, give support, make the sale and a more importantly earn that new customer.
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