Blog or content marketing is a great way to reach customers searching for your business. But before you can generate visitors to your website using blog marketing, your content must be found. The most essential step in driving organic traffic with a blog post is to do keyword research. Choosing the right keyword is ‘Key’ for ranking your posts.
5 Steps to Do Keyword Research for Blog Post Ranking
In this example I am going to demonstrate how I would find keywords to write a blog post about a well know Network Marketing Company called Zija. I want people to understand the benefits of the products and know how powerful the moringa plant really is in healing the body.
Let’s Begin!
Step 1
First I will go to the Google Keyword tool and enter the term ‘Moringa.” Below are my top 10 results. I would choose 3 of the top ten that would relate to my post on the benefits of moringa.
Step 2
I would then analyze my results further and choose keywords that were to my liking based of top competition as well. Here I would choose the top 3 and bottom 3. It is always a good idea to check for niche markets during the process. Be careful with low search competition though. Investing your time to rank high for low competition terms will in most cases be unprofitable.
Once I sort by low competition I have 9 keywords that may fit into my content and help me rank well in the search engines. I have chosen: ‘benefits of moringa’ for my top search term, ‘moringa for sale’ for my top competition and ‘moringa uses’ for my low competition keyword terms in this example. I would perform this analysis using all keywords. Now to Analyze further.
Step 3
Next let’s go to Google, type our individual keywords into the search engine and see what the results are. What we are looking for here is the number of search results Google provides for our chosen keywords. You can see my results. I would do this with all of my selected keywords.
Here are my top 3 picks. My mentors always told me to choose a term with 300,000 or less search results for best results. I hardly ever choose anything with results under 50,000 unless I know that it is going to be a growing market space. Also, I am not afraid to use a term with say five or six hundred thousand results.
Here I am going to choose the term -benefits of moringa -for my blog posts main keyword. It is the most relevant and the highest searched term under 300,000 results. Moringa for sale and moringa uses can be used within my content somewhere to let people know how people use moringa and how they can find it for sale.
Step 4
After my keywords are chosen my next step is SEO! I want rankings and traffic, right! I will analyze further the search results under my “main keyword terms” and see where my competition has left a gap. I use this data to help choose a question based title, a description with reasons for reading my post and then a list of 3-5 broad keywords to use in my SEO.
Here are the top five results for the term – Benefits of Moringa – to analyze.
Know I know my competition and where they have left me room to stand out. I also found a few more keywords that will help me expand my phrases. Here is how I tell the search engines to list my blog post.
Step 5
Writing great content, and great it better be because their will be a lot of people clicking on it! Do not disappoint them. Create informative content that explains and delivers on what you promised.
Conclusion:
- Find high traffic, relevant keywords
- Analyze keyword search results
- Choose Main search terms
- Create SEO title, description and keyword list.
- Write blog post.
Tips:
- General rule of thumb for me is 3 hours for content only post and 3 days for search engine ranking post. Do your homework, write it, rewrite it and rewrite it again to make sure it is optimized to rank well, deliver on the title and be useful to your visitor.
- Do not over use your keywords. Place them into your content as they would be used in a normal conversation. Using the word moringa 8 times in one paragraph will get you black listed. It is not about spamming the search engines, it is about telling them what your post is about and being relevant to searchers.
- Over time you can see which post create the most traffic for your website and then use the keyword terms for search engine optimizing your website.
These steps are only going to work well for you if you have a self hosted blog such as WordPress.org. Assuming you already have a hosted blog, you should also have an SEO plugin. My favorite to date is All in One SEO Pack. Though your blogs default settings will work, a plugin often times makes setting up your title, description and tags simpler and more effective. Good luck!
Don’t Have a Self Hosted Blog?
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